Step Into Our Infomercial

October 29, 2010 at 12:05 pm 3 comments

No, we don’t have an Edit My Closet infomercial (yet!) but we thought we’d follow up on our strategic shopping post by bringing to light just how dangerous infomercials and shopping channels can be.

We’ve had a few customers who’ve admitted to getting sucked into purchasing items (never to be used) through these mediums.

Their reasons vary but here are a few common themes:

  • Fear of missing a great, once in a life-time deal. Long format television commercials rope us in with their “limited time offer” spiel. Home shopping networks are notorious for having a “SOLD” number count on the bottom of the screen while the infomercial is playing. This reels viewers into purchasing items based on fear they’ll sell-out.  Trust us, they won’t.
  • Falling for sales pitches around weight loss, life/self-improvement, and time saving devices (who doesn’t want to be thin, clear skinned, efficiently on time, neatly pressed, with chopped pepperoni?!)
  • Believing they really NEED whatever useless crap they’ve been suckered into
  • Complete unawareness of the As Seen On TV Store

Infomercials claim purchases are “risk free” and often offer a money back guarantee (this somehow quells our concern that we’re being duped). They also provide enticing offers that include free gifts, bonus items, reduced prices, deferred payments and free shipping and handling.

We’re a result oriented culture and the infomercial satiates our need to see something improve instantly. And testimonials are the ultimate sales strategy. We all want to see someone just like us, or on the other side of the scale (a celebrity), endorsing the product. This comforts us in believing the product has actual merit.


Uh-oh

Always remind yourself that those who host infomercial and home shopping network segments are paid to $ell the product! Many “takes” are required to show the product working perfectly. Glitches are easily EDITED!

The age old adage, “if it looks too good to be true, it probably is” applies to infomercials. The product may “work”, but will it be as effective as the infomercial shows? And do you really need it? And where are you going to store it? And are you just looking for a quick fix?

Avoid Infomercial Pitfalls!

1) Do not watch infomercials when tired, drunk, or after ingesting antihistamines. Their repetitive nature can be hypnotic, especially if you’re already feeling worn out!

2) Research! Product reviews are easily accessible online. Google the item or check out Youtube for video reviews.

3) Ask around – does anyone you know currently own (or has at least tried) the product you’re thinking of purchasing?

4) Don’t believe everything you hear.  The exact same products are often found in local stores, As Seen On TV stores, and on the Shopping Channel websites (in case you really can’t live without a TV Hat). Yikes.

Advertisements

Entry filed under: Closet Organization, Decluttering, Editing, Home Organization, Strategic Shopping. Tags: , , , , , , , , , , , , , .

Step Into Our Container Step Into our Holistic Closet

3 Comments Add your own

  • 1. TV Hat  |  November 1, 2010 at 10:44 am

    I like the TV hat. It also fits nicely in my closet.

    Reply
  • 2. Terri  |  November 2, 2010 at 2:00 pm

    Yikes indeed! I wish I read this before purchasing the Ab Rocker at 2am.

    Now the only “flat” thing I own is my wallet. Great tips.

    Reply
  • 3. Step Into our Holistic Closet «  |  November 4, 2010 at 7:37 pm

    […] like infomercials, product reps and advertisements try to sell (!) and their claims aren’t always accurate or right […]

    Reply

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